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DU Gear & Swag

Showing off your Pioneer spirit has never been this easy. From license plates to lapel pins, you're sure to find the perfect items to demonstrate your love for your alma mater.

Visit ShopPioneers.com to find official DU apparel, collectibles and other merchandise for your favorite DU sports teams.

Visit ShopPioneers.com

Show Your Pioneer Spirit

Drive with Pride

Show your Pioneer pride with a new DU license plate! As a Colorado resident, you can get this special issue plate by making a tax-deductible donation to the DU Alumni Merit Scholarship Fund.

Get Your DU License Plate

Alumni Pins

Get a University of Denver Alumni lapel pin to show your spirit when out and about. Just give us your contact info and we'll drop one in the mail.

Get Your Alumni Pin

Visit the Bookstore

The DU Bookstore is the best place to get books, DU-branded apparel, gifts and more. It also boasts the largest selection of legal reference titles in the state of Colorado.  

As a University of Denver alumnus, you receive a 10% discount on clothing, gifts and supplies at the DU Bookstore. Just present your alumni ID card upon purchase and enjoy!

Shop the DU Bookstore