|SPRING EVENT & SOCIAL GATHERING
in partnership with
Supply Chain Roundtable
Invites you to:
COURAGEOUS LEADERSHIP in the Face of a Short-term World
with Steve Wilhite
Are you a courageous leader? How so? How do you balance the primacy of strategy and a core creative idea with the
dynamic role of media in marketing communications?
Steve Wilhite is a business leader, brand
evangelist, and creative champion when it comes to marketing courage but
he has a chip on his shoulder. Steve Wilhite expects marketing
greatness and is disappointed with the current state of marketing
performance. At our April 13 event, Steve will
challenge us to think about our businesses from a brave perspective, to
ask gutsy questions, and to search creatively for better ways to connect
with prospective customers. He’ll draw on current issues, big
investments, and his personal experiences in leading some of the world’s
most iconic brands. This is intended as a hands-on, participatory
event that will provoke and inspire discussion. It's not for the timid
or fearful. Be prepared to actively engage and challenge.
Friday, April 13, 2012
Members: always free (parking included)
7:30 - 9:30 a.m.
University of Denver
DU Students/Staff/Faculty: $15
STEVE WILHITE – Keynote Speaker:
Steve Wilhite has spent his professional career building strong businesses and some of the world’s most powerful global brands.
At Volkswagen, he led all sales and marketing activities, re-positioned
the brand and was named Marketer of the Year for the introduction of the
new Beetle. He led development of the iconic
“Drivers Wanted” campaign and introduced the Golf, Jetta, and Passat to
At Nissan, he led the re-positioning of both the Infiniti
and Nissan brands in North America. He introduced the Infiniti G35
Sedan and Coupe, the M series, and the FX series. He introduced the
Altima, Murano, and Z and led development of Shift_. Carlo Ghosn asked
him to assume the same duties as SVP Global Marketing where Steve led
the strategy and development of the Nissan and Infiniti brands across
countries, languages, and cultures.
At Hyundai, he led the re-positioning of the Hyundai
brand and introduction of Genesis. He established the strategy and
recruited the leadership team driving business growth today.
Steve considers himself a brand evangelist and business leader focused
on creating value through creative, insightful, consistent brand
development. Throughout his career, he has inspired great people to
develop and produce brilliant, award-winning work that has led to
increased revenue pricing power, and brand valuation.
Steve attended Stanford and received his MBA from University of California, Berkeley.