Coffee and Capstone Seminars

Wake up to cutting edge insights from University College graduates presenting their final research projects in a variety of topics including leadership, innovation, entrepreneurism,  human resources, communication and more.   

Location: DU Cyber Café, Ben M. Cherrington Hall, DU Campus
Date: Once a month, Saturday morning
Coffee and Mingle:  8:30 am - 9 am
Presentation with Q&A:  9 am – 11 am

After you register you will receive an e-mail with directions and a parking pass. It’s free, but seating is limited, so register early -- the coffee and doughnuts are on us!



Last Event: Building a Personalized Brand: Is Social Media Marketing an Effective Tool for High Touch Industries?
Presented by Lynn Marie Jost, MPS, Organizational and Professional Communication, 2011
Social media is here to stay. With the introduction of new technologies and the use of social media platforms in the day-to-day activities of consumers and businesses, it is clear that this medium is not just a passing fad. Service providers have been slow to adopt this new way of communicating, yet their traditional marketing efforts are focused on the social aspect of gaining business. This capstone explores the necessity of adopting social media by high-touch service businesses. The businesses represented and assessed include a hair stylist, dance instructor, an orthodontist, and a negotiator. Results demonstrate that integrating social media into a service business marketing mix will help to inform, communicate, and build a stronger brand within their client communities.

The event was recorded on March 31 through WebEx. If you missed this session you can watch and listen to the recording by clicking here:

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